How can Megalytics make your job as a marketer Mega easier?
“If you can’t measure it, you can’t improve it.” - Peter Drucker Measurement is the key for any business or marketing campaign to be able to determine their success. One of the best ways to measure online success comes from the help of Google Analytics and Adwords. However, the key data from those sites needs a bit of help when generating it into a user-friendly report that can easily be read and analyzed by all. When I first began using Google Analytics, I was slightly overwhelmed. It’s amazing that it can track so much (for free!), but there was no way that I would ever need to use every analytic and report for a client. Plus, the site seemed a bit confusing to read, analyze and compare statistics. If you've ever had to create a custom report for a client or colleague, you know why the analytics reporting world needs improvement. Importing data into spreadsheets. Writing formulas. Creating charts. Trying to paste everything together to look good. It’s no fun and takes way ...