Sarah vs. Web Analytics

Internet marketing is now more than just blasting emails. Customers usually end up on a website through multiple paths – these include banner ads, pop-up advertisements, links from different social media sites and search engine results. In order to understand what facet is effective and what is not, you will need to track all these behaviors through web analytics. So, what exactly is web analytics? To simplify and provide the ‘Web Analytics for Dummies’ definition, “Web analytics is an online report on who visits your site, how they’re able to get to your website, what they do when they land on your pages and where they go afterward” (Duggal, 2017).   However, without the right analytics software that fits your businesses’ wants and needs, marketers can find themselves drowning in data but thirsty for information. We’ve talked a lot about Google Analytics on my blog. It’s been more than a decade since Google Analytics started, and it is now integrated on more than a million...

“If you can’t measure it, you can’t improve it.” - Peter Drucker Measurement is the key for any business or marketing campaign to be able to determine their success. One of the best ways to measure online success comes from the help of Google Analytics and Adwords. However, the key data from those sites needs a bit of help when generating it into a user-friendly report that can easily be read and analyzed by all. When I first began using Google Analytics, I was slightly overwhelmed. It’s amazing that it can track so much (for free!), but there was no way that I would ever need to use every analytic and report for a client. Plus, the site seemed a bit confusing to read, analyze and compare statistics. If you've ever had to create a custom report for a client or colleague, you know why the analytics reporting world needs improvement. Importing data into spreadsheets. Writing formulas. Creating charts. Trying to paste everything together to look good. It’s no fun and takes way ...