Sarah vs. Web Analytics

Most businesses can't be amazing on every social media platform; that takes a huge amount of bandwidth and resources. Instead of having a sub-par representation in a lot of places, the key is to be amazing on a select few of them, especially when first starting out. It can seem daunting figuring out how to choose which platforms work best for your business. Here’s 3 easy steps to follow to help you decide: 1.      Identify your audience ·       Who is your typical customer? How old are they? Are they male or female? What’s their income? 2.      Define your goals ·       Do you want to drive sales? Develop relationships? Build brand awareness? Deliver better customer service? 3.      Find your audience ·       Now that you have your audience profiled and your goals defined, it’s time to find your audience. To do this, you’re going to deter...

If you get 200,000 unique visitors to your website and 80% of them just check out one page, would you consider your website a success? At the end of the day, the most important factor for increasing page views and unique visitors is content. If the content is not engaging and relevant to users, then they are going to "bounce" and never come back. The "bounce rate" is the percentage of visitors who come to a site and leave after viewing a single page. A high bounce rate can indicate usability issues, that visitors didn't like what they saw or didn't find what they were looking for which is very troubling for a business and for a marketing campaign. The more pages a user visits along a preferred click path, the more likely they are to find and complete a call-to-action. However, it’s important to understand that bounce rate isn’t all-telling and doesn’t take into account the reason for all “bounces.” Consider how you navigate around the web when you’...

There’s an old business adage that whatever is worth doing is worth measuring. Website analytics provide insights and data that can be used to create a better user experience for website visitors, but it goes beyond that. It’s a guidebook for a business to assess their marketing efforts and online presence. It helps discover what works, what doesn’t work and what can be improved in order to maximize results (Flores, 2017). A website is the single most important marketing tool for a business. It serves as a virtual equivalent of a physical business for the 3 billion internet users. Think about it: when you want to learn more about a company or are searching for products or services, you usually turn to a search engine which eventually leads you to a businesses’ website. While this would lead many people to believe that the number of page views or page visitors is the most important foundational metric, one could argue that unique visitors are equally, if not more, important (Villega...